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5 Tips to Utilize SEO Marketing for Dental Companies

It’s no surprise that significant search engines update their ranking algorithms frequently. This is great for consumers looking for information online, but it’s a big challenge for dental marketing experts. How can you keep your dental Search Engine Optimization (SEO) plan in action like other dental companies?

Fortunately, the basics of SEO for business copywriting don’t change; they’re pretty much the same. In this case, you can efficiently utilize dental SEO plans without worrying.

 

How to Use SEO Marketing and Copywriting for your Dental Company?

Copywriting lets you create written content to help a website rank higher in search engine results. For dental practices, the goal is to appear higher in the local Google Maps section of the SERP (Search Engine Results Page).

Achieving a high ranking in local SEO for business results will lead to more inbound calls for dental practices. 

Here are the top three tips on keeping your online strategy to the best level possible through SEO. 

 

  1. Prepare the Right Keywords In Dental SEO Copywriting

The words you want to appear in the search engine results pages are called keywords or phrases. If you don’t do some research and plan your copywriting, it probably won’t have much effect on your SEO.

Below are some essential tips for copywriting to improve your local SEO.

 

  1. Learn about Keyword Intent

You must ensure that your copy matches the intent of the keyword or phrase you want to target. 

A search engine aims to match the search phrase with the content. If a potential patient searching for “root canal history” lands on your website’s homepage where there is no mention of root canals, you have not achieved search intent and will drop the rankings for that keyword phrase.

It’s that easy. Be sure to write content that meets the searcher’s intent.

 

  1. Avoid Keyword Stuffing

Overusing a target keyword in copy, metadata, and backlink anchor text is considered spamming or spamdexing and is terrible for your SEO for business.

Filling a page with excessive keywords to influence search engine rankings is called keyword stuffing. However, this tactic has been discredited, as search engines have become sophisticated enough to identify keyword stuffing. 

The search engines have updated their algorithms in recent years to penalize websites that engage in keyword stuffing so that these sites do not unfairly outrank their competitors. Thus, keyword stuffing is likely to result in a drop in your rankings.

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  1. Attempt To Get A Featured Snippet

People get the answer to their query through SERP (Search Engine Results Page) without clicking on one of the results. In fact, less than half of the search result pages end in a click. Some of the reasons for this are:

When searchers look at the SERP, the first thing they see is the featured snippet. The featured snippet takes up so much space on mobile devices that it’s often the only thing people see. 

Additionally, a featured snippet is a great way to encourage people to click through your website for more information. If you can get a featured snippet, it will help you get to the top of the search engine rankings.

 

  1. Put A Google Reviews Feed To Your Homepage

The homepage is the best place to present your positive Google reviews. If you’re thinking, “We don’t have enough Google reviews. Why would we want to do that?” you should check out our dental reputation management service. It’s excellent at helping dental practices get new 5-star Google reviews.

 

Conclusion

Dentists are naturally in the business of helping people, so it’s a great career choice. However, getting yourself out there is challenging as you need to pay a lot of money. By using effectively, you can help your dental practice be more visible and customer-oriented.

The key to maximizing your industry-specific SEO plan is keeping up to date with the latest in dental SEO copywriting. By taking this part, you can stay ahead of the curve and avoid all the headaches that accompany forgetting about your online presence.

If you need more information about SEO for Dentists, reach out to SEOfly. We are happy to help and give you free quotes for our services to strategize your dental SEO marketing and copywriting today. Contact us for more details.

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