4 SEO Agency Red Flags That You Need to Watch Out For

There are a lot of SEO agencies out there, and it can be tough to know which one to trust. Unfortunately, there are also a lot of unscrupulous companies that will try to take advantage of unsuspecting businesses. Here are a few red flags to watch out for when choosing an SEO agency.

Exaggerated Promises

Be wary of any agency that claims they can guarantee you the top spot on Google, as this is simply not possible. Rankings are always changing, and there is no way to guarantee a specific spot on the results page. A good agency will be honest with you about this and will instead focus on helping you improve your overall ranking through SEO best practices.

Focusing on Metadata

Metadata is the information that is used to describe a page to a search engine. This includes the page title, meta keywords, and meta description. In the past, this information was used by search engines to help determine how to rank a page. However, search engines have become much better at understanding the content of a page without needing this information. As a result, metadata is no longer a factor in SEO.

Sketchy Link Schemes

Link building is the process of creating backlinks to a website. This is usually done by creating high-quality content and then reaching out to other websites and asking them to link to it. Link building is a key part of any SEO strategy because it helps improve a website’s search engine ranking. However, the best way to get links is by earning them — not buying them. Agencies that talk about purchasing links on unrelated websites are looking to give you short-term and unsustainable benefits to get your money.

Failure to Consider Your Industry and Competition

The internet has become a necessary tool for businesses of all sizes. In order to ensure that your company is visible to potential customers, it is essential to have a solid SEO strategy in place. However, SEO is not a one-size-fits-all concept; rather, it must be customized to various industries and the level of competition within those industries. A successful SEO agency will take the time to get to know your company to create a tailored approach that will ultimately provide the desired results.