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6 Local SEO Strategies to Stay Ahead of the Competition

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Whether you have a physical location or a service business that operates in a specific geographic region, incorporating local SEO into your digital marketing plan helps you tap into the surrounding community and help potential consumers find you when they need you. These ideas for outranking your competition with a great local SEO plan may make a major impact in enhancing your online visibility and eventually bringing more clients to your business.

  1. Ensure Your NAP is Consistent

Ensure your NAP (name, address, and phone number) is consistent across local and non-local digital properties. For instance, make sure your website, social pages, and Google business page all contain the same information pertaining to your business. In addition, be sure the local NAP on your social profiles is consistent with the NAP on your website.

  1. Localize Your Metadata

There is a push on Google’s part to move away from non-local business listings to local business listings to improve the local search experience. When optimizing your website, make sure to include local keywords and include your local phone number and address. Suppose you have a physical location make sure to include your address and hours of operation. You can also include a map to your location or even a link to your Google map listing.

  1. Build Local Citations

Citations are how you tell Google where you are located. Citations also help inform potential customers about your business and services. You can earn citations from business directories, blogs, and even local newspapers. When you get a citation from a website make sure you get a link from that website.

  1. Encourage User Reviews

Encouraging positive reviews for your business is one of the most effective ways to improve your local SEO. You can encourage users to leave reviews on Google, Yelp, Facebook, and/or other local listing sites. Additionally, you can offer incentives for customers to leave reviews, such as a special promotional code or free service.

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  1. Produce Local SEO Content

Whether you blog or not, you should create content relevant to your business, industry, and the community you serve. This should be original content that is not keyword-stuffed but organic and relevant to the search query. The content should be useful and provide a solution to the question your potential customers are seeking to answer.

 

  1. High-Quality Backlinks From Authoritative Websites

To boost your local SEO you need to have backlinks that are going to help your business rank higher in Google local search. This means you will need to create high-quality content that is relevant to your business and industry. You can then use that content to attract high-quality backlinks that are relevant to your business.

 

Conclusion

Search engine optimization for local businesses is not just a way to outrank your competitors and establish your brand, but it is also a way to provide a better user experience for your target customers. With these 6 steps, you can ensure that your local SEO strategy is done right and will positively impact your business. Not only will this increase your local business rankings, but it will also increase your customer base and revenue.

 

Fine-tune your digital marketing strategy with the help of a professional. SEOfly is one of the best SEO companies in Florida that can help you improve your conversion rates and improve your website. Get in touch with us today to learn more.

 

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