A Practical SEO Guide for Therapists

If you’re a therapist diving deep into the world of digital marketing, you’ve probably heard of search engine optimization (SEO) more times than you could actually count. Truth be told, SEO has been one of the most meaningfully effective commerce strategies in digital marketing. 

Businesses across numerous industries also rely on the services of SEO companies for this matter. It’s simply because over 90% of people use the internet and search engines to find things. 

With proper SEO, anyone can transform their business into an empire, and a lesser-known fact is that you can do all this without spending a single dime on paid advertising!

What Is SEO?

Search engine optimization (SEO) refers to improving the volume or quality of traffic to a website via search engines. The higher the website’s result page appears, the more people you direct to your site. This is how SEO helps you gain organic or unpaid traffic. 

Mastering SEO and understanding how it can bring value to you as a therapist doesn’t happen overnight. It takes a bit of time and a lot of patience. However, the following tips will help you get started.

Understanding Search Engines

The first thing you have to study is how the search engines work and how they read the content of your website. Simply put, all Google’s search results are based on the search terms a user enters. And that search term is translated into a search query.

The search engines can only interpret what you tell them and nothing else. So, a search engine crawler must read the content as words and phrases. Afterward, they piece them together to form meaningful, entirely understandable content and then put that content in a form that’s readable by the search engine.

Creating the Content

SEO is not complete without content, as it is what’s going to bring traffic to your site. This is why you have to make sure the content you create is informative and interesting enough so that it can attract a reader or a viewer.

Creating content that’s SEO-friendly can be more demanding but versatile in the sense that you can use it for a lot of other things. After all, it’s the one that draws the people to the website, not the design. You could have a killer design, but the result would be disappointing if the content is not up to par with it.