How Local Business Advertisements Affect Local SEO

Google Ads have been a thing since Google started, and companies have been using them to their benefit the whole time. At first, the ads were ineffective, and nobody clicked on them. Then, Google started putting paid results at the top of search lists, which are yellow to denote that they were sponsored. Now, there are carousel-style shopping results for products related to what the user searched. Google is constantly changing the way it displays ads. Google is releasing a new type of advertising that will have a big impact on local SEO. If you’re involved in local search marketing, you need to be aware of the changes that are coming and start preparing for them. To help you out, here’s a brief breakdown of how local business ads will affect local SEO.

What is Local SEO?

Local SEO is the process of optimizing your online presence to rank higher in search results for local searches. This includes optimizing your website, social media profiles, and online directories for your business name, address, and phone number. 

It’s important to optimize your local SEO because people who search for businesses online are usually looking for something nearby. In fact, 46% of all Google searches are seeking local information, and 18% of local searches on Google lead to a sale within one day.

How Do Local Business Ads Affect Local SEO?

Nowadays, local SEO has become increasingly competitive as more and more businesses realize the benefits of ranking highly for local searches. This has led to businesses upping their game in terms of local SEO strategies and tactics in order to try and stay ahead of the competition. 

The recent changes to Google’s search results page, which now prominently feature paid ads above the organic listings, may have caused some to believe that local SEO is no longer effective. However, this is not the case. While it is true that a top organic ranking today may not generate as much traffic as it did a few weeks ago, local SEO is still a valuable tool for driving traffic to your website.

There are a few things that make local SEO still a good option, even with the new changes. One is that paid ads don’t always get a lot of clicks because people are used to ignoring them as being biased. This means that while some of your organic traffic might be lost to paid ads, it won’t be a huge amount.

Should You Still Invest in Local SEO?

Currently, local SEO is still one of the best options when it comes to promoting your business. Not only is it on par with local business ads, but it also provides you with a huge boost as it helps nearby customers find your business. Be sure to invest in local SEO so you can maximize your business’ potential.