Knowing about domain authority can help or hinder your SEO marketing strategy, depending on how you utilize it.
Simply put, domain authority (also known as DA) is a score that measures a website’s likelihood of ranking in search engine results pages. The score ranges from 1 to 100, with 100 being the best. Domain Authority was developed by Moz to give webmasters a metric that shows how their websites measure up against any website in the world. Domain authority should be used as a general guide, but never as an overall measure of SEO performance.
Below is a list of the top 10 domain authority websites from Moz. As you can see from the list, it’s very rare to score a perfect 100. Brand new websites have a DA of 1.
Many websites gain high authority naturally. For example, Facebook is filled with rich user-created content, along with many high quality external links. In turn, links pointing to Facebook can be found all across the web.
It’s important to consider DA for your own website and from the websites of which you’re acquiring backlinks. quality matters,
Google does not use domain authority as a ranking metric, though there is a correlation between highly ranked websites and websites with that score high on the authority checker.
So if your website has good domain authority, it’s likely going to rank well.
Remember, brand new websites are a DA1 and Google is a DA100. The best thing to do to determine what “good” means for your website, is to compare your score vs websites from your competitors.
Based on our experience, obtaining backlinks from websites with DA10 or higher will have a positive impact on your rankings. This isn’t necessarily because 10 is “good” by Google’s standards, but rather that lower DA websites haven’t proven to Google that they are worthy of making an impact on rankings.
In the early days of SEO, people would create hundreds of websites with links pointing to a single URL. And it worked! But then Google caught on, as they always do.
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