Why SEO Is an Investment Rather Than Just an Expense
Businesses consistently make investments. Any investment has the goal of providing current funding for a future return. SEO is not a quick growth channel like SEM. But over time, significant results are possible with the correct investment. Why, then, does SEO lack investment? It’s because SEO investments naturally compound. Because the growth is considerably more […]
Why a Long-Term SEO Strategy is Better for Your Business
Why a Long-Term SEO Strategy is Better for Your Business There are a lot of different marketing strategies that businesses can use to get their products and services in front of potential customers. However, one of the most effective and long-lasting is search engine optimization (SEO). SEO is the process of improving the visibility and […]
Everything You Need to Know About Search Intent
Search intent is a term used in search engine optimization (SEO) to describe a user’s intent when performing a search. Why is Search Intent Important for SEO Search intent is important for SEO because it helps you understand what a user is looking for when they perform a search. This understanding can help you optimize […]
An Explainer – Local SEO vs. Search Engine Marketing
Local SEO and search engine marketing are terms often used interchangeably, but they refer to two different things. Local SEO is optimizing your website for local search results, while search engine marketing (SEM) pays for ads that appear on search engine results pages (SERPs). What Is Local SEO and How Does it Work? As mentioned, […]
Understanding Google Algorithms_ A Guide for Beginners
Pay attention to these key SEO algorithm factors
How Local Business Advertisements Affect Local SEO
Local business SEO – MUST READ
What Are the SEO Advantages of Using HTTPS
What Are the SEO Advantages of Using HTTPS? Google announced that switching a website to the HTTPS protocol would give it a small boost in ranking. This means that websites that have not made the switch may be at a disadvantage compared to those that have. As the biggest search engine, brands are jumping the […]
Putting the Spotlight on the Common SEO Mistakes That Harm Your Local SEO
Must-know SEO mistakes
Does Website Age Matter – Investigating Domain Age Importance for SEO Ranking
5 Benefits of Considering Domain Age for Better SEO Ranking Domain age is one of the many factors that can affect a website’s search engine ranking. The age of a domain name can give search engines a better idea of the website’s history and credibility and can help to improve its ranking. Older domain names […]
How SEO and Web Design Work in Tandem to Boost Your Online Presence
SEO is an important factor in building a massive brand
