How to Optimize Crawl Budget for SEO

How to Optimize Crawl Budget for SEO

Crawl budget refers to the number of times a search engine spider crawls your website.

Googlebot is the name of Google’s web crawler. Web crawlers are programs that browse the World Wide Web methodically and automatedly. Googlebot visits websites and reads their content to index it and add it to Google’s search engine. 

Googlebot’s main purpose is to populate Google’s search engine with new and relevant information. However, Googlebot also has a secondary purpose of helping to keep the internet running smoothly. Googlebot does this by visiting websites and checking to see if they are functioning properly. Googlebot will report the issue to Google if a website is not working correctly.

There are a few ways to improve your crawl budget:

1. Let Relevant Pages Be Crawled

It is important to keep your Robots.txt file up to date so that all of the pages on your website are crawled. You can hire an SEO agency to manage your Robots.txt file to ensure everything is covered efficiently. With your SEO agency team, you can choose which pages are crawled and which are not, making it easier for search engines to find what they are looking for.

2. Evaluate Any Redirect Chains

A redirect chain is when multiple redirects (301 or 302) are set up in a row. This is bad for two reasons: it confuses the user and slows down the website. A redirect chain occurs when you have one redirect set up, and then another redirect set up after that, and so on.

This means that if you have a lot of links on a page, the search engine’s crawler may not be able to reach the page you need to be indexed.

A redirect chain is when a user is redirected from one page to another, then to another, and so on. This can happen if multiple redirects are in place or a page redirects to itself. Redirect chains can cause problems for users and search engines, so avoiding them is important.

3. Use HTML Wherever Applicable

Google’s crawler, responsible for indexing websites, has gotten better at crawling websites built using JavaScript. However, it is also able to crawl and index websites that are built using Flash or XML.

If you want your website to be seen by as many people as possible, you should ensure that it is coded in HTML. This will ensure that it can be read by all search engines, not just those currently able to read JavaScript.

4. Eliminate HTTP Errors

If you’re unsure what will affect your budget, 410 and 404 pages are two of the most common problems. This means you must be aware of these page issues and take steps to fix them. An SEO agency will be helpful as they can do a complete website audit to find any pages that may be having problems and fix them immediately.

5. Manage URL Parameters

Web crawlers see different URLs as individual pages, which can use up many resources. Adding these URL parameters to your Google Search Console account can save time and avoid duplicate content issues.