Image Optimization 101 – 5 Tips to Optimizing Website Images

Customers are very visual; they buy with their eyes. Cater to this buying behavior by ensuring you have the best photos on your business website. However, before you start attaching photos, you should know that not all images will work on your site. Moreover, you must optimize the pictures you will use to get the rewards you seek.

Learn more about the role of image optimization in SEO for local businesses when you continue reading.

 

What Is Image Optimization?

Image optimization is the process of enhancing a photo, so it displays well and helps your bottom line.

Web designers who implement image optimization can enhance the website’s load time, ensure the photo displays correctly on all screens, and improve the SEO value of more photos. Furthermore, optimizing images can also help reduce the file size, resulting in your site loading faster.

 

How Can You Optimize the Images on Your Website?

  1. Use the Right File Name

The file name is how the internet reads your photo. If your file name is spelling something else besides the photo’s name, your image will display wrongly on your site and won’t help search engines discover you.

So, be sure to have the file name match the photo’s actual name. If you can, incorporate a keyword in the file name you use.

  1. Find the Correct Image Format

Your next step will be to consider the image format. This is the thing that indicates whether your photo will display on the website. The most common image formats are:

  • JPG — JPEG is considered the most SEO-friendly format because it works best with compression. It’s a good option if you don’t need images with transparent backgrounds.
  • GIF — GIF files are often used for logos, graphics, and photos that include motion. The downside is that they don’t support transparency.
  • PNG — This format allows you to have a high degree of transparency. However, PNG files are often larger than JPGs, which could slow your website’s load time.

 

  1. Compress the Images

After you’ve made the decision on the image format, you’ll need to compress your photo. This is probably the most important step that you can take to optimize your photos.

Compressing will reduce the file size of your photo, making the load time on your website faster.

 

  1. Take High-Quality Pictures

If you want to maximize the number of customers that check out your photo, take high-quality photos. Customers will be more likely to buy from you if the item is taken in an aesthetically pleasing way. Before you take the picture, consider how you can make the photo look more presentable.

 

  1. Create Good Alt Tags

Creating good alt and title tags will help you increase your SEO value.

Alt tags, also known as alternative text, include the text that shows up when the image can’t be captured. The alt tag works as a backup description for screen readers, which could be used by individuals who have trouble viewing images on a screen.

When optimizing your website’s images, you need to ensure the alt tag is descriptive and has the correct keywords. These descriptive alt tags will help people find your website on a search engine.

 

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Final Thoughts

Image optimization is an essential part of creating and maintaining a high-quality website. Implementing these tips will help your website load faster and assist your SEO. What’s more, it will help customers see your picture and determine whether or not they’d like to buy from you.

Learn more about image optimization and other SEO strategies by working with us at SEOfly. As an SEO company for local businesses, we can help you by identifying opportunities and strategies that will bring you the rewards you seek. Book a strategy call today to get started.

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