When you build a new website for your business, you open up an avenue for new clients with little to no issue! However, if you want to be found on the internet, you cannot (and should not) stop there. That’s where search engine optimization (SEO) comes into play.
Here’s how it works: when people look for a niche product or service online, they often look for it on Google. Yes, Google! Since it’s the top search engine on the internet, if the giant can’t find your website, how can consumers find it? Bear in mind that it takes time for Google to find new websites and rank them in their search results. If your brand-new website isn’t showing up in the results, then you should know why.
Here are some of the reasons your website is not able to rank on Google:
If Google is unable to index your website and/or find it, you really won’t end up ranking on there at all. That means it won’t be stored in your database for some reason or other.
It’s important that you build authority and credibility online from the moment your website goes live. That’s how search engines will rank you so people can find you. Google always wants their users to get the best results. They rank web pages from websites that have an established expertise in their field (like an optometrist writing about cataracts).
Having your site de-indexed from Google because of a technical issue is highly unlikely but possible. You can check the robots.txt file associated with the page to make sure no rules are prohibiting GoogleBot from crawling it.
If you don’t see the file, you can search for its location within your site. Another reason you may not be in Google’s index is if you have added a tag that tells Google not to index the page: content=”noindex”>.
While choosing the appropriate keywords may seem obvious, especially if you are working in a specialized industry, in other fields, it can be more challenging. Keywords or phrases are terms that potential clients use to find local firms on search engines like Google.
If you are a psychiatrist or mental health professional who deals specifically with childhood-based trauma and you fail to specify your legal area, clients who are searching for a mental health professional to heal their childhood-based trauma will never find you. This is because Google will not know what your page or website is about. To prevent this scenario, you should make sure to include your keywords in your meta titles and your H1 sections on your website pages.
When a website is not ranking on Google, it’s natural to worry, but thankfully there are ways to address that. A number of common reasons are likely at play. This includes using the wrong keywords, not having authoritative backlinks and pages having a ‘noindex’ marking.
Trying to find a reliable SEO company for Miami businesses? Contact SEOfly today! We give 100% transparent and authentic work because we have SEO down to a science.
