What Are Google Search Ranking Factors You Must Consider

Google is constantly adjusting its algorithm to offer information that is relevant and helpful to the people using the search engine. To accomplish this, it uses a variety of ranking factors. These rankings factors are the basic formula that Google uses to evaluate your page and determine the most relevant page for a particular search.

Keywords

One of the most basic of these factors is the keyword. Keywords are the words that you use to describe the subject matter of your website. It should be obvious that if you use the appropriate keywords on your site and meta tags, your site will be far more likely to be ranked for that keyword. It should also be evident that you should use a diverse set of keywords for each page of your site.

Content

It can be argued that the second most important factor contributing to search ranking is content. To be useful, your site must offer helpful information to your clientele. If your search engine ranking is poor, chances are that your content is lacking. If your content is poor, there is a high possibility that your site will be removed from the search engine. We have an SEO blog on our website which answers many common search related questions on Google.

Answer to the Question

Have you ever done a Google search, found a result and then gone to another site to find the answer? If so, you aren’t alone. Without having to tell you, I’m sure you wouldn’t have a hard time understanding why Google places a high value on websites that offer answers to questions. If you have an informational website, your content should be able to answer the question that a visitor will have when they find your site.

Site Quality

You may not know it, but as you surf the Internet, Google is keeping track of the quality of the sites you visit. This quality is based on various factors, including design, ease of use, length of time on the page, and the page’s usefulness.

Links

Google also looks at the internal and external links of your site. If you have quality internal links, it means that your site has “importance” in the eyes of Google. Your site’s significance translates into a ranking. The more important your site is, the higher it will rank.