Essential Facts About On-Page SEO You Need to Know

On-site SEO (or on-page SEO) means ensuring that each page on your site is well-optimized for both search engines and users. This includes optimizing your title tags, meta tags, header tags, and other elements on the page.

On-site SEO is all about optimizing your website for Google’s search algorithm. This includes things like choosing the right keywords to target, making sure your website is fast and mobile-friendly, and creating high-quality content.

Why Is On-Site SEO Important?

On-site SEO is important because it helps search engines find and index your website’s content. It also tells search engines what your website is about, which can help you rank higher on search engine results pages (SERPs).

The Different Elements of On-Site SEO

There are several elements of on-page SEO, including:

Title tags: Title tags are the most important element of on-page SEO. They tell search engines what your website is about. They should be unique and descriptive.

Meta descriptions: Meta descriptions are short descriptions of your website’s content. They should be unique and inspire clicks.

Headings and subheadings: Headings and subheadings help break up your content and make it easier to read. They should be descriptive and use keywords.

Images: Images should be relevant and have descriptive alt text.

Internal links: Internal links help search engines find and index your website’s content. They should be used sparingly and be relevant.

External links: External links show search engines that your website is authoritative. They should be used sparingly and be relevant.

Factors That Can Affect On-Page SEO

1. Core Web Vitals

Core Web Vitals is a new Google ranking factor that is expected to be fully rolled out in 2021. It consists of three metrics:

• Largest Contentful Paint (LCP): Measures how long it takes for the largest element on a page to load.
• First Input Delay (FID): Measures how long it takes for a page to become interactive.
• Cumulative Layout Shift (CLS): Measures how much unexpected layout shift occurs during the page load.

2. Mobile-Friendliness

Since 2015, Google has used mobile-friendliness as a ranking factor for mobile searches. To improve your website’s mobile SEO, you should:

• Ensure that your website uses a responsive design.
• Make sure that your website loads quickly on mobile devices.
• Make sure that your website’s content is easy to read on mobile devices.
• Make sure that your website’s buttons and links are easy to click on mobile devices.

3. Page Speed

Google has confirmed that page speed is a ranking factor for both desktop and mobile searches. To improve your website’s page speed, you should:

• Optimize your images.
• Minimize your HTML, CSS, and JavaScript.
• Use a content delivery network (CDN).
• Use caching

4. HTML Headers

HTML headers (H1-H6) are used to structure content on a webpage. Search engines use them to understand the hierarchy of a page’s content.

The H1 tag is the most important header and should be used to describe the main topic of a page. H2 tags should be used for subheadings and H3 tags for sub-subheadings, etc.

5. Image Alt Text

Alt text is used to describe the content of an image. It is important for both accessibility and SEO.

Some people cannot see images on a webpage, so the alt text ensures that they can still understand the content of the page. Search engines also use alt text to understand the content of an image and to index a page for relevant keywords.

6. Navigation

The structure and organization of a website’s navigation can have a big impact on its SEO.

Search engines need to be able to easily crawl a website to index its pages. A well-organized website with clear navigation will help search engines do this.

Poorly designed navigation, on the other hand, can make it difficult for search engines to index a website. This can lead to lower rankings in search results.